The challenge
A large sportsbook publishing platform needs structured bookmaker data, reusable editorial components, rankings, promotional information, dynamic content and tools that editors can manage centrally.
The solution
Over several years, we have built and maintained custom WordPress themes, data systems, Gutenberg infrastructure, admin workflows and external data integrations that support the platform’s publishing work.
Engineering approach
The work has evolved through multiple generations of the platform. We have focused on maintainable systems that let data and reusable components support publishing over time, rather than solving each page as a one-off build.
Publishing architecture
Key systems built
- Three previous custom themes and a new custom theme in development
- A custom Gutenberg plugin with more than 30 custom blocks
- Centralized bookmaker data, reviews, rankings and promotions
- Custom CTA link management and redirect management tools
- Payment methods, payout testing and sportsbook filtering
- Odds, sports statistics and API integrations
- Custom editorial and admin workflows
Technology
Long-term partnership
We have been the main development partner working on the platform for approximately five years, with ongoing maintenance and development alongside larger theme and system work.
“YouNeed.dev has been working with us for the last 5 years and hopefully many years more. They have never turned down any development challenge.”
MediaHype
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